Helen Olds Helen Olds


How long have you been doing what you do, and how did you become a Rock Star Mindset expert?

To answer this question, it’s probably best that I share with you a defining moment, and a resulting “compelling story”, that brought me to where I am today – teaching people like you on exactly what to do to be unshakeable and unstoppable when it comes to following their passion and living a life of joy on their own terms. That defining moment in my life happened in 2014.

A few months prior I had started making clothes as a fashion designer. I had quit the fast-paced, ego-driven world of being a fashion photographer. A survivor by nature, I had already survived bankruptcy, divorce and unimaginable losses.
I loved the idea of entrepreneurship, working for myself and being free, but I was the entire business. And I'd lost my focus. I was spending WAY more time worried about whether my work was good enough. Where once upon a time I trusted my intuition and my talent and experience, I felt like I was trying to “fake it till you make it”.
A rebel by nature, I grew up without rules, so I'd learned how to make my own and trust my instincts. But the world of celebrities and perfect bodies rocked my confidence. I was doing everything either to make money or get approval. I almost didn't recognize myself.

One night, it's 3 a.m., I'm crying and laying on the dirty garage floor (my design studio) as I'm still working to get burning man orders done. "How did I get here? How did I get so far from my core values, from the reasons I started my business? How is it that at 40 years old, I am working 18 hours a day, miserable, broke in a business that doesn't feel at all like my purpose?"

I told myself - maybe if I put more hours in...maybe if I just do more work...work a little harder...success is just over there.
If I do that, then I'll be a success, make the money and finally get back to being me and back on purpose.
So I'd double down - work harder - get sick and burnt out - and then have to take a few days off - which just added to the guilt that I wasn't working hard enough.

The if-when-then cycle was killing me, my relationships and my friendships.

Shouldn't I be successful by now - like all those other people? How will I ever break free when I’m barely earning enough to pay my rent? ”

I resolved then and there that I was going to figure out this "business" thing and never be my own grunt worker again. I'm the ideas person and the inspiration person! I know I'm meant for more than this!

I registered the business name, started acting more like a "proper" business owner. I got an investor in the business and incorporated. I did a large scale production and hired some marketing people to really put my message out there like all the big companies were doing. I trusted they knew what they were doing, I was paying them more than I paid myself after all! I did a couple of big events that made it seem like I was a larger company than I was and I hired an assistant and several interns. I paid for proper workspace and retail space and it all looked like I was doing so well on the outside! Look! I built a real business! Now I'm a success!

Only I never did pay myself. I still worried about rent and then the investor money ran out. Now I couldn't even pretend any more and I'm stuck with all this inventory and still burnt out because even after hiring all those people I'm still doing all the jobs myself with no sales. The truth is I had lost the whole message and purpose behind the business which is what made it attractive in the first place. I was trying to be something I was not.

So I ditched it all. I'm burning it to the ground! I am no longer using it as my source of ego and to get kudos. I know I have a purpose and a message and I'm here to help other women find their purpose. I am here to help other driven women who know they are meant for more! We're never going to be happy or satisfied until we are living that soul purpose and putting our message out there fully. I now live this way and will never look back. I will never do things the way "THEY" tell me to do them and neither should you!

I am dedicated to helping others like you to find your blocks, limitations and fears and do the work anyway. It's never going to be comfortable but it doesn't have to be this hard! You were meant to be happy and living the life of your dreams and so am I.

Since then, I’ve worked with many private clients, spoken in front of countless groups: I'm living my dream of traveling the world, this year to New Zealand, Fiji, Bali and Thailand and earning an income while I travel with my online business; and I have created The Unleash Your Inner Rockstar and Be Your True BadAss Self"™ system a series of 10 important inner and outer steps every entrepreneur, performer, creative, and artist needs to apply to get out of her own way, live their truth and know they were born for more - finally get themselves the hell out of the way and do it.